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Originally named Sears Holdings from its created to 2017, Sears Alliance was created from the merger of Sears, Roebuck & Co., and Kmart Corporation in 2005.

Timeline[]

Years
2004 November 2004 - Both companies have merged and start with the reorganization of both companies' assets into one entity.

December 2004 - While the reorganization fully starting up, Sears wanted to Wards Holdings to reacquire the Buffeteria chain. Wards declined, stating that they could do better with the chain than they did, and they created it.

2005 March 2005 - Sears gains full ownership of Prodigy Communications as IBM pulls out of the joint venture.

October 2005 - Sears acquired 25% of automobile manufacturer NAVISTAR.

November 2005 - Sears announced they expand the Kmart Express concept into free-standing locations.

2006 April 2006 - To streamline the use of private-label brands within all chains, created the division Clothespins.
2007 Clothespins introduces the Smart Sense private label brand for food, health and beauty items, and household goods.

May 2007 - Sears acquired 20% of Restoration Hardware.

June 2007 - Sears Holdings announces the opening of its press conference to the public with the expansion into the 3-day convention, SearsFest.

2008 July 2008 - Sears acquired the rights to all of their record labels and studios from EMI, creating the subsidiary Sears Music Group.
2009 July 2009 - Prodigy Communications announces 'Prodigy TV' to the public with the launch date for the service to go with it.
2010 April 2010 - the Alphaline cable TV service is launched to the public.

July 2010 - Sports Authority launched a new store brand "S.A. Elite" in mid-2010, based on consumer research and testing. These stores are smaller than typical Sports Authority outlets and carry high-end sports apparel and accessories.

2011
2012 Kmart celebrates its 50th anniversary
2013 May 2013 - Kmart launched their first KDollar stores.

July 2013 - Sears acquired 38% of hospitality giant, Holiday Corporation.

September 2013 - Sears acquired Lowe's to merge the brand into Builders Square's fold.

November 2013 - Orchard Supply Hardware was put as a sister brand to Builders Square.

2014
2015
2016 June 2016 - Sears launches the "130 years of winning you over" limited-time event to celebrate Sears' 130th anniversary.

September 2016 - Sears launched the MyCar service to compete with Carvana.

2017 February 2017 - After a year of buildup, Your Style by Sears was launched to the public.

April 2017 - The Clothespins division is now known around the retail industry as the biggest collection of private brands.

June 2017 - The Sears Services division is renamed to the Sears Neighborhood division.

August 2017 - ChildStyle by Sears was launched as a children's sub-brand to the Your Style service.

December 2017 - Sears Holdings bought out the entire Chipotle Concepts division from McDonald's Corporation for $400 Million.

2018 January 2018 - Sears announces a new division for their new restaurant chains: Savory Restaurants.

October 2018 - Sears revived the Soul Daddy chain with the reopening of their Mall of America location.

2019 May 2019 - MyCar opened its first locations in the Philadelphia and Atlanta areas.

July 2019 - Lands' End announced that they would close all of their 'store-in-a-store' locations.

August 2019 - Sears Holdings bought Bally Total Fitness and The Vitamin Shoppe from Irving Place Capital for $761 million.

2020 June 2020 - Clothespins 2020 stream is launched, showing dozens of new brands.


Subsidiaries & Assets[]

see also: Sears Alliance/Subsidiaries & Assets

See also[]

Sears Alliance
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[boxcar] (Website, Technology & Software Development Division)
ChargePoint | Ring

Amazon (e-commerce division)
Chewy |


[cendant] (Real Estate & Hospitality Division)

Cendant
'Cendant HOTELS'

LUXURY Hotels
CONRAD | InterContinental | LXR Hotels & Resorts | Regent Hotels & Resorts | Six Senses | Waldorf Astoria | Wyndham Grand

PREMIUM Hotels
Canopy | CURIO, a Collection | Dazzler Hotels | Dolce Hotels & Resorts | Esplendor Boutique Hotels | Hilton | Kimpton | Signia | Viva Wyndham | voco | WorldHotels Collection

MIDSCALE Hotels
Aiden | Crowne Plaza | DoubleTree | Embassy Suites | EVEN Hotels | Hotel Indigo | HUALUXE | Premier Collection | Sadie | Signature Collection | SureStay Collection | Tapestry Collection | Trademark Hotel Collection | TRYP | Vīb | Wyndham

ECONOMY Hotels
AmericInn | Atwell Suites | Avid Hotels | Baymont | Candlewood Suites | Days Inn | Executive Residency | GLō | Hampton | Hawthorn Suites | Holiday Inn | Holiday Inn Express | Home2 Suites | Homewood Suites | Howard Johnson | La Quinta | Microtel | Motto | Ramada | Ramada Encore | Staybridge Suites | Super 8 | SureStay Hotel | SureStay Plus | SureStay Studio | Tempo | Travelodge | Tru | Wingate | Wyndham Garden


Cendant DESTINATIONS
Club Wyndham | Hilton Grand Vacations | Holiday Inn Club Vacations | Holiday Inn Resorts | Margaritaville Vacation Club | Presidential Reserve | Shell Vacations Club | Worldmark

Template:Collapsible option Template:AMERCO Template:Homart Properties


[clothespins] (Sears Retail Network; Physical Retail & Private Label Division)
Bookstores: Borders
Bridalwear/formalwear Stores: David's Bridal | Gingiss Formalwear
Clothing Stores: Lands' End | Lucky Brand Jeans
Convenience Stores (Couche-Tard): Circle K
Department Stores: Lord & Taylor | Kmart | Sears
Home Decor/Furniture Stores: At Home | Ashley HomeStore | Restoration Hardware
Office Supply Stores: OfficeMax | Office Depot
Pet Supply Stores: PetSmart
Pool Supply Stores: Leslie's
Supermarkets: Whole Foods Market
Toy Stores: Child World | KB Toys


[fulfillment] (Manufacturing & Distribution Division)

Bicycle Manufacturing: Diamondback Bicycles | Mavic | Redline Bicycles
Furniture Manufacturing: Ashley Furniture Industries |
Distribution Centers:


[kaiser] (healthcare & fitness division)
Template:Kaiser Kaiser Permanente: Aspen Dental
Eckerd Network: Eckerd | Fay's Drug | Genovese Drug Stores | Rite Aid | PillPack | The Vitamin Shoppe
Sears Fitness Network: Planet Fitness
Equinox:


[omnimedia] (media division)
General Amusement (Conventions): SearsFest | Twitchcon


[savory] (Sears Restaurant Network; Restaurant Division)
Boston Market | Burger King | Chipotle | Krispy Kreme | Panda Express | Popeyes | Tim Hortons


[truist] (Financial Division)
Allstate |



[western] (Sears Auto Network; Automotive Division)
Template:Western Auto Parts Stores: Western Auto | CARQUEST & WORLDPAC
Car Dealerships & Sales: AutoNation | CARVANA | DriveTime
Car Rental Centers: Alamo | Avis | Budget | Enterprise | National | Payless | Zipcar
Car Repair Centers: Big O Tires | Midas | National Tire & Battery



General Cinemas (Cinema Division)
Template:GCC General Cinemas Corporation | Cinemark


[prodigy] (telecommunications division)


Other Assets:

Sears Alliance logo.svg
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