SearsFest is a 3-day public/private event showing new & upcoming things from the company, Sears Alliance and its associates. Started in 2007 as a way to be more transparent to its audience & customers, since then, SearsFest has become a showcase of new things coming out of each division.
First ever SearsFest event.
- Prodigy shows off the labor of Project Wardenclyffe as they give it a working title: Prodigy TV.
- Kmart's 50th-anniversary event.
- Sears' 130th-anniversary event with the "130 years of winning you over" marketing campaign.
- An updated remake of the "We are Sears" video from 1986 was shown.
First SearsFest event to be held entirely virtual via YouTube.